Rob has been a significant contributor to the Australian Automotive Industry for over three decades. He has led groundbreaking initiatives in the electric vehicle sector and played a crucial role in transitioning towards electric vehicles.

As a recognised Australian automotive certification expert, he works to simplify the importation maze for businesses, making sustainable choices the norm. Setting industry standards, championing safety, and advocating for best practice.

Rob is the Co-Founder of Ion DNA Electric Vehicles,  long-standing president of the national peak body for independent automotive importers and former chair of the ACT Branch of the Australian Electric Vehicle Association. Rob also works with Government at all levels to effectively shape the uptake of electric vehicles with a strong focus on affordability, quality, and real choice for Australian consumers.