Matthew Dale is the Head of Product at Audi Australia. In this role, he is responsible for overseeing Audi's product strategy and the introduction of new models and technologies to the Australian market. He has over 20 year's experience within the automotive industry across engineering, sales, marketing and product roles. Throughout his career he has developed a deep understanding of vehicle technologies, the Australian automotive industry and its evolution towards electrification. Matthew joined Audi Australia in 2012 and has contributed significantly to the brands efforts in the electric vehicle and plug-in hybrid sectors. His work includes ensuring that Audi Australia remains competitive in the evolving automotive landscape, focusing on innovations such as electric mobility and expanding on the brands electrification strategy. He has overseen the launch of Audi's first plug-in hybrid vehicle in 2015 and its first battery electric vehicle in 2020.

Before joining Audi, Matthew worked with Toyota Motor Corporation in product development, engineering and product planning roles.